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Gamtel and Gamcel have signed two contracts amounting to D3.7 million with the Gambia Radio and Television Services (GRTS) at a ceremony held on 18 August at the Gamcel head office in Kanifing.
The two contracts signed are for the broadcasting of the English Premier League and a film entitled ‘Sweet of Essence’.
Speaking at the ceremony, Alhagie Momodou Sanyang, Director General of GRTS, said he was happy with the decision taken by Gamtel and Gamcel to come up with such a big amount of money for the contract.
“We cannot say that Gamtel and Gamcel are our partners but what we can say is you are our parent body,” DG Sanyang said. “We promise you that we will do our best because you are supporting us in various areas.”
He as well thanked all GSM companies, Trust Bank Ltd and NAWEC for also patronizing the state broadcaster.
Foday Ceesay, general manager of Gamcel, in his remarks on the occasion, said: “We are doing our best to bring the best to the doorsteps of our customers.” He added that they are privileged to foster their partnership with GRTS.
This type of programmes help parents to control their children because before going out they would rather stay at home to watch the programmes, he says.
“We are assuring you that this relationship will go from strength to strength,” added Mr Ceesay.
In his speech, Baboucarr Sanyang, managing director of Gamtel, said they and GRTS “have a common customer base because” they “are all operating for the benefit of the general public”.
He said: “This is about developmental and communicational plans for the people of the country.”
Sadibou Jammeh, senior marketing manager of GRTS, began by commending Gamtel and Gamcel, saying the relationship between Gamtel/Gamcel and GRTS will continue to go from strength to strength.
“GRTS is a public broadcaster and we will continue to enrich our programmes to satisfy viewers,” he said, adding that “it is expensive to show the Premier League”.
Other speakers at the ceremony included Lamin Ceesay, finance director of GRTS, and Ramou Nyass Hydara, marketing manager of Gamcel, who highlighted the numerous programmes they have sponsored on GRTS television.