#National News

Njie Charakh tasks 5 women to purchase compounds

Aug 4, 2023, 12:46 PM | Article By: Cherno Omar Bobb

Owner of Njie Charakh World Market, dealers in all kind of men and women wear has tasked five women currently benefiting from a 3 month business training for 150 enterpreneurs at Serrekunda Lower Basic School ground to work towards having their own compounds in a year’s time.

Njie Charakh World Market Business Enterprise in collaboration with Moth Sarr-Njie Charakh World Market Foundation organised the training geared towards ensuring that women and youth are empowered to be self employed.

Moth Sarr pointed out that the commitment and dedication manifested by the five women convinced him that they can undoubtably realise their dreams.

The five women enterpreneurs have fulfilled all requirements in the implementation of all business related services, as required and he declared that as one of his reasons for training enterpreneurs. He urged them to start depositing with him and after four months he would open bank accounts for each of them and after a year, he will purchase lands for them from their savings.

Topics being covered during the training include basic business training and strategies or techniques, marketing and market strategies, business financial literacy, business planning, among others.

Malleh S. Saabali, a Support Partner to Njie Charakh World Market said “Moth Sarr-Njie Charakh business concept is that it is often difficult to discribe how business can be sustained, but its strategies can be summed up in success stories that we often share among ourselves. I know one thing with all certainty is that Moth Sarr-Njie Charakh is poised to mobilise financial resources for the underpriviledge, such as youth and women to access finance through non-bank financial institution (micro-finance). Also allowing training participants to access mechandise on sales and return basis, as per the enterprise women win-win livelihood approaches and opportunity for growth.”

He told participants that Moth Sarr-Njie Charakh has a fundamental understanding of what is required to give them the best chance of a return on investment or business.

He thus urged participants to feed their brains with knowledge that will be beneficial to them and minimise social activities and unnecessary spending that will hold back their businesses.

Njundu Badjie, a training consultant for Moth Sarr-Njie Charakh urged participants to capitalise on the opportunity as well as to legally register their businesses to avoid running away or hiding from duty collectors and those in authority.

He told them that by formally registering their businesses, it will ensure people trust them, give them exposure for investors to track them and invest in their businesses, among other benefits.