The was stated in press release issued by the institution on Wednesday.
The release stated that “the project would equip CSOs and community radio journalists with the necessary skills and knowledge to play their "watchdogs role effectively.”
“The development followed the completion of formalities with the United States Embassy in The Gambia to implement the CSOs and Media Empowerment Project,” it added.
Reacting to the development, acting director of training at the Media Academy for Journalism and Communication, Samba Bah, highlighted the importance of empowering the media and CSOs to spur good governance and respect for the rule of law especially in the new dispensation.
“An enlightened media and civil society are the fundamental overseers of the governors and liberate societies from obscurantism. This is why MAJaC conceives such a project," he said.
Mustapha Ceesay, quality officer for MAJaC pointed out the impact the project will have on the CSOs and Media.
"Our goal is to increase active participation of citizens on issues at community, regional and national levels. The project would build the capacity of the media and CSOs, which would enable them to engage in interactive radio programming and proactive advocacy. This would enlighten the masses and arouse their interest in the governance process of the country. The interactive radio programming and proactive advocacy would motivate the masses to demand better lives for themselves, from duty bearers. Essentially, the project would enhance the ability of the media and CSOs to be effective mouthpieces and watchdogs for the society," Ceesay said.
It is noted during the implementation of the project that runs from October 2023 - June 2024, participants would gain valuable insights and tools to effectively engage with policymakers, raise awareness on critical issues, and hold those in power accountable.
The Academy is committed to building a network of empowered CSOs and media professionals with the aim of creating a lasting impact on democratic processes and promoting a culture of good governance.
