Themed “Gambia First, Before Tribe”, the festival seeks to bring together all Gambian tribes under one umbrella to celebrate the nation’s rich and diverse traditions.
Organisers say the initiative responds to growing concerns that Gambian cultural values are fading, particularly among the younger generation.
Lamin Jawara, Director of LinkUp Marketing Agency, described the organisation as a youth‑led body specialising in marketing, tourism promotion, and event management. He noted that the festival aligns with its mission to create platforms for young people and promote local talent. Jawara also highlighted the importance of providing opportunities at home to discourage irregular migration.
“The event aims to inspire pride in Gambian heritage, promote social cohesion, and encourage cultural education among youths. Planned activities include traditional music and dance performances, cultural fashion showcases, storytelling sessions, exhibitions of local crafts, and the presentation of traditional foods from various tribes,” he stated.
A cultural parade and rehearsal procession will be held on 16 January, beginning at Senegambia Junction and ending at the OIC Conference Centre, serving as a symbolic display of unity and identity.
Programme coordinator Sosseh Jagne stressed the importance of culture in national development, saying: “If we do not believe in our culture, we cannot develop as a nation. This festival is about reminding young people of who we are and where we come from.”
Representing the director general of the National Centre for Arts and Culture, Sanna B. Jarju, officially endorsed the festival and announced government contribution of D100,000 to support the initiative. He emphasised that cultural festivals form part of the country’s intangible heritage and play a vital role in youth empowerment, tourism development, and safeguarding national identity.
“Festivals are not just entertainment; they are tools for sustainable development and cultural preservation,” Jarju said, urging organisers to ensure the event becomes an annual fixture.
Tickets are on sale at affordable rates to encourage wide participation, particularly among students. Organisers have appealed to individuals and institutions to purchase tickets for schoolchildren who may otherwise be unable to attend.
Food vendors, craft exhibitions, and cultural displays will be available throughout the two‑day event. Organisers called on the media, private sector, civil society organisations, and the public to support and attend the festival, describing it as a collective national effort.
“This festival belongs to all Gambians. It is about unity, identity, and pride in our culture,” they said.
