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FIB In The Process Of Re-Branding

Nov 18, 2009, 2:28 PM | Article By: Sainey MK Marenah

The First International Bank (FIB) is in the processing of re-branding with global focus, aimed at offering high quality services, which had been established since in 1999.

This was revealed to the Point during an interview with Mr. Babucarr Sawaneh, the bank's Risk Management and Business Development Manager, at the 2009 Trade Fair currently underway at the Independence Stadium in Bakau.

According to Mr. Sawaneh, the bank was born in The Gambia with a global focus to develop more branches, both nationally and internationally.

He further revealed that they have branches in Sierra Leone, Guinea Conakry, Liberia, DRC and Mali, just to mention but a few.

He disclosed that they have also identified other countries where they will soon have branches.

According to him, they have new services and products ranging from Sakahanal, a Wolof expression, meaning increase or add up, and instant cash in which one can instantly send or receive money.

Another new service, he revealed, is the Child Trust Fund. This, he said, is an account that targets minors between 0-14 years old, which enables parents to make deposit into the child's account for 18 years, starting with two percent interest plus an extra one percent yearly.

On their social corporate responsibility, he said they do radio talk shows on civil education, adding that the idea behind the initiative is basically to raise awareness of banking, basic financial management, among other important things.

In his view, the radio talk show is geared towards enlightening the masses about the benefits of banking, noting that they have succeeded in changing the attitudes of society with regards to banking.

He said the bank has neither a branch nor connection in Nigeria as claimed by others.