Elton Petrol Station on 9 May 2011 launched a new marketing programme called Road to Mecca with presentation of 22 bags of rice to 22 drivers who won the first draw of its monthly raffle by buying 300 litres of petrol from the company within a month.
Speaking at the ceremony held at the company’s station on Kairaba Avenue, Edi Jobe, managing director of Elton, said the event was partly to show appreciation to their loyal customers, who are the source of the profit the company generates from the business.
They believe they should not be celebrated by their success but by what they do for the society, Mr Jobe says, adding that as a company they are proud of what they are doing for the Gambian society.
Bakary K. Jammeh, general manager at Elton, said the draw would be held every month with two winners selected from each of the company’s petrol stations across the country.
A draw will also be held shortly before Hajj and the winner will be given a full Hajj package to Mecca (if the winner is a Muslim) or a full package to Rome (if the winner is a Christian), noting that they are the market leaders in The Gambia, who value their customers.
“Our aim is to make all our customers happy and we thank them for being loyal to us,” he said.
Alagie Ngum, a winner, said he was very happy to win a bag of rice, adding that he had been buying petrol from Elton for a long time because “their petrol is very good”.
“The way they attend to customers is also very good,” he said, calling on other drivers to “be buying petrol from Elton”.
Nfamara Camara, another winner, said he had also been buying petrol from Elton long before they started raffle “because the petrol is 100% original and has no mixture”.
