Ecobank
Gambia on Tuesday launched a new campaign dubbed ‘Move on Up’, as part of its
drive to ensure that consumers have worldwide accessible and convenient digital
banking solutions across in The Gambia and across Africa.
With
the Move on Up campaign, Ecobank is now, more than ever, poised to provide
convenience, relevance and choice banking solutions to both existing and
prospective customers of the bank.
Launched
at the Ecobank head office along Kairaba Avenue, Move on Up, according to
officials, is designed to deepen the use of digital transaction platforms like
mobile money, electronic cards, ATMs and Point of Sale terminals, as well as
online channels for business and other transactions instead of using cash.
Lamin
Sanyang, speaking on behalf of Ecobank managing director, said the Move on Up
campaign came about because “true banking is not just about transactions”.
“Move
on Up highlights our mission to enable people to realise their dreams,” he
said.
Mr
Sanyang noted that in the past, banking was about paper as there was no ATM,
cheque, bank draft and long queues were the hallmarks of banking.
“But
so much changed; the great mega-trend in Africa is about ‘straight to mobile’,”
he said.
Mobile
penetration, according to statistics, is higher in Africa than in any other
continent. Consequently, customers
throughout Africa are upwardly mobile and have many more opportunities to move
ahead in life.
“Move
on Up captures this enormous potential,” Sanyang said. “This will help fuel economies and businesses
for our young, families and entrepreneurs.”
He
affirmed that Ecobank will continue to use its unrivalled network to give
customers access to more choice, with a wider range of products and services
than any other bank across The Gambia and Africa as a whole.
Ebrima
Jobe, head of consumer banking at Ecobank, said the Move on Up campaign
demonstrates how Ecobank’s banking solutions stand out from its competitors.
He
explained the campaign is underpinned by three key pillars.
“This
first is digital convenience: our customers want the convenience of banking
from being able to pay with an Ecobank card to doing financial transactions on
their mobile phones over the internet at ATMs and PoS terminals,” he said.
“The
second pillar is relevance: at Ecobank, we create personal banking solutions
that are relevant to our customers to suit their lifestyles.”
Mr
Jobe further explained that the final pillar is choice as Ecobank provides
customers with the widest access to products and services wider than the
offering on any other bank.
Kebba
MI Gaye, head of corporate and investment banking, said the launching of Move
on Up is a milestone in Ecobank’s quest for a more digitalised world.
“As
we all know, the world is moving and technology is being improved every day and
in that regard, Ecobank deemed it necessary to follow the footstep of the
changing work and the move on Up campaign is all about being digital,” he said.
The
bank officials explained that Move on Up campaign is for both prospective and
existing customers of Ecobank as it provides convenient and relevant personal
banking solutions and accessibility to a wide range of products and services.
