This landmark partnership is anticipated to provide subscribers, who experience data restrictions, with convenient and unlimited access to premium music content on the Audiomack platform at no extra cost.
Through this partnership, Africell subscribers who purchase multiple daily and weekly passes using designated Africell short codes are granted extra validity days to access the Audiomack platform.
Speaking about the collaboration, the Head of Business Development and Media Partnerships for AudiomackAfrica, Charlotte Bwana, explained that the partnership opens new opportunities for the music-streaming giant to expand access to new users and allows Audiomack to continue improving its consumer experience, two of its core operational values.
“We are thrilled about this partnership with Africell in the Gambia as it will seamlessly improve the music streaming experience, while also tackling the challenges of high data costs incurred by our listeners,” she said.
She added that the partnership is a key milestone for Audiomack’s continued global expansion and its commitment to providing accessibility to optimal music content and entertainment for all”, she said.
Chief commercial officer of Africell The Gambia, George Khairallah, said: “We are delighted to launch this partnership with Audiomack, which provides our subscribers with even more value in the form of optimal access to unlimited music content and entertainment.
“Africell enjoys striking creative partnerships with other organizations pushing for digital change in Africa, Audiomack’s innovative and user-first approach matches our own,” he added.
In line with its dedication to upscaling seamless user experiences and increasing limitless music accessibility to Africans, Audiomack assured of its commitment to deliver impactful initiatives through strategic partnerships.
