The presentation, held at the MAJaC campus, formed part of an academic class exercise designed to simulate a professional press conference.
Organisers clarified that the exercise does not represent the official position, activities or communications of the Gambia Football Federation or any other institution involved in the simulation.
The event was moderated by Amie Jobe, with Ebrima Mbaye serving the role of GFF President and Awa Bobb as the lead consultant presenting the survey findings.
Addressing participants, Mr. Mbaye underscored the importance of transparency, accountability and public engagement in football administration.
“Football belongs to the people. Every supporter, player, coach, referee and partner has a voice that deserves to be heard,” he said.
He explained that the survey was intended to capture the views of Gambians, measure public confidence in the federation and identify priority areas requiring improvement.
According to the survey findings, public awareness of the GFF remains exceptionally high, with 98.3 percent of respondents indicating they are familiar with the federation. However, the results also pointed to growing concerns over its performance.
Nearly half of those surveyed (48.2 percent) believe the federation is not effectively fulfilling its responsibilities, while 53 percent expressed dissatisfaction with the current state of football administration in the country.
The survey identified several areas where respondents believe greater attention is needed, including leadership and governance, football infrastructure, financial transparency and accountability, as well as youth football development.
Presenting the report, lead consultant Awa Bobb said the survey provides evidence-based recommendations aimed at strengthening governance, improving stakeholder engagement and enhancing service delivery within the country’s football administration.
“Constructive feedback is essential for building a stronger, more credible and more inclusive football federation,” she stated.
She noted that understanding the views of football stakeholders and the wider public is critical to improving confidence in the federation and ensuring sustainable growth of the sport.
The presentation also highlighted the GFF’s core responsibilities, which include organising national football competitions, developing football infrastructure, supporting youth development programmes and overseeing the country’s national teams.
The organisers stressed that public perception remains an important indicator of institutional credibility and should inform future policy and decision-making within football governance.
Reaffirming the federation’s commitment to continuous improvement, Mr. Mbaye said the survey findings would be treated as an opportunity for reflection and progress.
“Whether the survey praises our achievements or highlights areas requiring attention, we receive them with humility, respect and a commitment to act in the best interest of the game,” he said.
The exercise formed part of MAJaC’s practical journalism training programme, providing students with hands-on experience in conducting research, analysing public opinion and presenting findings through a simulated professional press conference.
