The event served as a reminder of the critical role that private sector partnerships can play in promoting public health and fostering community engagement. Through initiatives like this, Bloom Bank and Bologel continue to demonstrate their dedication to their social responsibility and the well-being of Gambians.
Speaking at the event, Makha Ly, Administrative Director of Bologel Construction Company, underscored the significance of the initiative. “This Walk for Health is geared towards raising awareness about breast cancer, its health complications, and the importance of regular medical check-ups and screenings,” he said. “Our partnership with Bloom Bank is aimed at amplifying this message with the hope of defeating breast cancer.”
Bologel, a proudly Gambian-owned construction firm established three years ago, has been working closely with the government, particularly in the road construction sector. Ly highlighted the company’s broader commitment to national development, especially in the health sector. “Recently, we supported a ward in Jambur as part of our efforts to contribute to the improvement of the country’s healthcare system,” he stated.
Describing breast cancer as a global challenge, Ly called for collective action. “It is important that we all come together to support the government in the fight against breast cancer. Treatment is costly, and that’s why we must support one another,” he urged, encouraging other communities and organisations to emulate Bologel’s example in championing causes that benefit the nation.
For her part, Saffiatou Sanneh, Head of Risk Management at Bloom Bank, emphasised the institution’s commitment to national development, particularly in the health sector.
“As a financial institution, we are deeply committed to nation-building, especially in the area of public health,” she said. “We believe that a healthy society is the foundation of a healthy economy. That’s why we organise initiatives like this walk by inviting our staff and valued customers to raise awareness about breast cancer while promoting physical wellbeing.”
She maintained that health is a pillar of strength for any institution. “Without good health, we cannot sustain the growth we aspire to as a financial institution. This isn’t just a walk for health, it’s a platform to raise awareness across society about the realities of breast cancer.”
Beyond breast cancer awareness, she explained, Bloom Bank has undertaken several other initiatives in both the health and economic sectors. “We have organised free screening exercises in partnership with hospitals. Every October, we intensify our awareness campaigns around breast cancer, recognising that its symptoms are not always visible. Early detection is crucial and can save lives.”
“It is not a crime to be a survivor of breast cancer. Survivors should feel empowered to share their stories, they might help someone else out there. As a bank, we are proud to be part of that journey.”
Joseph Akoki, Head of Internal Audit at Bloom Bank Africa Gambia, described the initiative as part of the bank’s broader strategy to promote staff wellbeing while supporting those affected by breast cancer.
“This initiative is part of our strategic efforts to ensure our staff remain fit and healthy—recognising that walking contributes significantly to good health,” he said. “At the same time, we want to show solidarity with individuals battling breast cancer. Our intention is to make this a monthly activity moving forward.”
Mr Akoki encouraged other financial institutions across the country to join the cause. “We all have a role to play in defeating breast cancer. I urge fellow institutions to dedicate at least one day each month to bring their staff together and organise a walk like this. It’s a simple but powerful way to promote fitness and raise awareness.”
He also spoke passionately about the need to eliminate stigma surrounding breast cancer. “As human beings, we are all vulnerable to different health conditions. To those living with breast cancer, I want you to know that we are with you in this fight. With the help of God, you will overcome it. It will not consume you.”
Mr Akoki stressed the importance of early detection, noting that Bloom Bank had previously invited medical professionals to screen staff. “If there’s any sign, early detection allows for better management and treatment. Breast cancer is not a death sentence, it can be managed. We stand in solidarity with those affected.”
He concluded by highlighting the bank’s investment in staff wellness. “We have also paid for gym services in Senegambia to help our staff stay fit. It’s all part of our commitment to their health and wellbeing.”
