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Gambia wins Best Stand Design Award at WTM London 2025

Nov 6, 2025, 2:23 PM | Article By: Yunus S. Saliu

The Gambia, proudly showcasing its global tourism brand “The Smiling Coast of Africa,” has been awarded the WTM London 2025 Best Stand Design at the World Travel Market (WTM) London 2025, held at Excel London on Wednesday, 5 November, day two of the event.

Leading the delegation in remarkable style, Honourable Abdoulie Jobe, Minister for Tourism, Arts and Culture (MOTAC), alongside the Gambian team, dazzled the summit in elegant all-white attire complemented by national-colour mufflers boldly inscribed with “The Gambia.”

Hon. Jobe received the prestigious plaque on behalf of the country and its tourism stakeholders. The celebration was shared with partners and supporters, including Nigerian travel icon Ambassador Ikechi Uko and his team, who joined in acknowledging The Gambia's outstanding achievement.

WTM London, one of the world’s biggest tourism gatherings, this year attracted more than 43,000 visitors, nearly 5,000 exhibitors representing 180 countries, and facilitated over 34,000 business meetings. The Gambia continues to use this influential platform to expand its international visibility and promote the nation as a vibrant, year-round travel destination.

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