Bank
demonstrates commitment in driving Africa’s growth potential; Aiming to grow
its business across all markets by double digits
Standard
Chartered Bank today announced plans to step up investment and leverage its
unique footprint and international banking expertise to drive growth in Africa.
Through
a new campaign, ‘Here for Africa’, the Bank is reiterating its commitment to
investing in Africa’s future, and continuing to support key growth sectors
across local economies, including infrastructure, telecommunications,
transport, retail and trade.
Under
the Bank’s refreshed global strategy, announced late last year, the Bank
reiterated its heightened focus on Africa seeking to grow its business across
all markets, with a keen focus on Corporate and Commercial segments. Standard
Chartered operates across in 38 African economies, 16 on a full-presence basis
and 22 on a transactional basis. The
Bank’s footprint of 180 branches and outlets now has an extended reach thanks
to the Bank’s continuous evolution of its digital platforms and mobile banking
channels.
Speaking
in Banjul at the launch of the Africa-focused campaign, Albert Saltson, CEO,
Gambia said, “Africa is an integral and a valuable economic partner region
within our unique footprint across the region, Asia and the Middle East. This
campaign is about our show of commitment and confidence in a continent that we
have been in for over 150 years.
“Standard
Chartered continues to deliver tangible benefits to support local economic
growth. We also re-emphasize our appreciation and support of key growth sectors
in Gambia and by extension the rest of the African continent.”
Currently,
Standard Chartered supports over 1 million retail customers in Africa, and over
25,000 commercial, corporate and institutional clients. In November last year, the Bank committed to
USD3 billion in strategic investments globally, over the next three years - a
commitment which has already seen Africa benefiting with a multi-market upgrade
of digital and mobile banking platforms in several markets.
Standard
Chartered’s ‘Here for Africa’ campaign encompasses above the-line-visuals, a
television campaign as well as tailored sponsorship, client initiatives and
focused events which promote the Bank’s regional capabilities. The extended reach of the campaign means
audiences across 38 African and a further 10 international markets will witness
the Bank’s focused commitment on the continent.
October 17,
2016 – Banjul, Gambia
