Sep 17, 2008, 4:27 AM
Standard Charterer’s sponsorship of Liverpool Football Club officially kicked off 1st July 2010.
With a comprehensive rights package, sponsorship of the iconic football club is set to provide the bank with a platform to significantly accelerate the bank’s brand awareness across their core markets in Asia, Africa and the Middle East.
Standard Chartered Gambia hosted a match viewing event for their top clients, customers, Liverpool Gambia fans and staff at the Sheraton Resort and Spa on Sunday 21st April 2013 of the English Premier League game between Liverpool and Chelsea.
The event was graced by the Minister of Youth and Sports Mr Alieu Jammeh and the Executive Secretary of the National Sports Council Mr Max Jallow. Speaking at the event, Mr Humphrey Mukwereza CEO Standard Chartered thanked the clients and customers for joining them. “We aim to build stronger relationships with you.
Deep, long-term relationships have always been the foundation of our business, but we have to get even better: more committed and more responsive” he said.