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GTBank to roll out ‘Save and Win’ deposit mobilization campaign

Mar 30, 2016, 11:01 AM | Article By: Osman Kargbo

Guaranty Trust Bank Gambia Ltd will launch a spectacular deposit mobilization campaign come 1st April 2016.

The campaign, called “GTBank Save and Win” deposit mobilization, has a lot of goods and value for GTBank customers and the unbanked in the country.

The deposit mobilization campaign was part of the Bank’s strategic activities for 2016 aimed at ensuring that GTBank remains competitive in the market as well as cement its lead role as the “unmatched electronic banking” service delivery champion, said GTBank Managing Director/CEO Bolaji Ayodele, while speaking yesterday to journalists at the bank’s Head Office on Kairaba Avenue.

The Save and Win deposit mobilization is expected to increase the Bank’s balance sheet, which is a key indicator of the size of any bank in any financial industry.

The campaign also seeks to encourage the unbanked population of the country, which the Governor of the Central Bank of The Gambia recently put at 80%, to come forward and save their money with GTBank, MD Ayodele said.

“Theprizesthat will be given to winnersof the depositmobilizationare simplya fulfillmentof the Bank’s CorporateSocial Responsibilitypledgeas a corporate citizen of The Gambia,” he added.

CEO Ayodele said further that the campaign was also triggered by the fact that GTBank, being a leading financial intermediary in the industry, is out to encourage the culture of saving in the country precipitated by the fact that about 80% of the country’s population is unbanked.

The initiative is also done in commemoration of the anniversary of Bank, which commenced operation in The Gambia in March 2002, the MD said.

The goods and value to be derived from this remarkable campaign are spectacular and out to demonstrate GTBank’s concern for its customers and the unbanked population of The Gambia.

And to qualify for the draw to be lucky to receive the direct benefits of the offers, depositors need to maintain some specific amounts in their accounts at a given period.

Customers who maintain various limits of balancesfor 3 months from 1st April 2016 stand to win attractiveprizeson 3 draws scheduledto be conductedin July, October and at the end of the year,said GTBankGambia Executive Directorand chairpersonof the GTBank Save and WinDeposit mobilizationcampaign, Isatou Jawara.

In July and in October, customers with deposit balances of D10,000 to D50,000 will be among the draw for 10 winners of 2 bags of rice, I gallon of vegetable oil and one bag of onions,” Mrs Jawara explained.

Customers who maintain more than D50,000 balance in their GTBank accounts for 3 months will be part of the draw for 3 winnersof the following prizes in July and in October: 1st Prize- Fridge Freezer; 2nd Prize - 32 inch LED TV, and 3rd Prize - Smart Phone.

Mrs Jawara also said a grand raffle draw will be held at the end of the year in which only customers that maintain balances of D500,000 or more into their GTBank Account could win one of the following 3 grand prizes: 1st Prize:a brand new HYUNDAI ACCENT Car; 2nd Prize: Return Ticket to Dubai for one plus pocket money of $2,000, and 3rd Prize: a Complete Luxury Sitting Room Sofa Set.

According to Mrs Jawara, customers are encouraged to visit any GTBank Branch, dial 4376371 or email the Bank at corpaffgm@gtbank.com for any enquiries.

About GTBank

“Guaranty Trust Bank Gambia Ltd is a joint initiative and partnership between a Nigerian leading bank – Guaranty Trust Bank plc (GTBank plc) and a number of Gambian businessmen and institutions. GTBank Gambia began operations in The Gambia in March 2002.

“In line with the internationally accepted practice, Guaranty Trust Bank Gambia Limited’s financial performance is consolidated annually with the GTBank plc financial results.

Business Operations

“Over the years, we have remained committed to providing professional banking services for various facets of the Gambian economy.Our Corporate Bank Group, Commercial Bank Group, Public Sector Group, Operations and IT Group, and Retail Group all offer personalized services to meet our customers’ every need.

“Our Corporate Bank Group Services multi-nationals and large corporate organisations in the Manufacturing, Energy, Aviation, Telecommunication, Financial Institutions, Import and Export sectors amongst others.

“Our Commercial Bank Group is structured to suit the Banking needs of middle market players such as Government contractors, traders and medium scale corporate organisations.

“Our Public Sector Group is structured to develop and serve individual and Owner Managed Enterprises / Small & Medium Scale Enterprises (OMEs / SMEs) account holders, as well as respond to the personal needs of the Bank’s High Net Worth customers.

“With each of these Groups, we operate in a participatory and professional front. On one hand, we strive to actively acquire the knowledge needed to service our customers and on the other hand we import informed knowledge on how our customers can improve their businesses. This way, we provide total banking solutions that meet every customer’s needs.

Our People

“Through technology and service efficiency are largely responsible for the level of success the Bank has been able to achieve over the years, our people remain the Bank’s most valuable assets.

“Guaranty Trust Bank employs young and vibrant people from various backgrounds, who are selected through a vigorous interview process.

“All staff upon engagement must go through a three-month training programme, where they are trained on various aspects of banking as well as self-development.

“The Guaranty Trust Bank training school is about making an ‘investment in the person and not the worker’.It is important that we groom the individual and imbue the right morals, work ethics and social skills for the corporate environment from the onset. This creates a strong sense of team spirit among our staff, thereby promoting the “we” identity and downplaying the “I”.

“Every day, over 250 outstanding people driven by the zeal to excel, chart a course to ensure that Guaranty Trust Bank is by far greater than where it has been.

Beliefs and Culture

“We maintain a culture of excellence, and go to great lengths to ensure that our customers are satisfied at all times. Our values are hinged upon professionalism, integrity and superior service delivery.

“We maintain an informal but competitive environment where people call each other by their first names from entry level through to the Managing Director - no “Sirs or Madams”.

“This informal culture is not common practice in The Gambia, but true to our convictions, the non-regimented and open environment brings out the best productive output in our people.

“The Bank also maintains an open door policy. This reinforces the informal atmosphere and breeds a feeling of equality. Everyone is accessible and approachable, working in open offices alongside their colleagues.

“The work environment is built saliently on Total Quality Management, and a thirst for excellence in everything we do. Quality is an integral part of the Bank and its improvement is not just in the hands of a few but in the hands of every member of staff.

“Delivering quality is the way we know how to sustain our competitive advantage.”

GTBank, wouldn’t you rather bank with us?