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Africell signs contract with Gambian musicians

Apr 23, 2010, 12:47 PM

Africell, one of the leading GSM companies in the country yesterday signed a two-year contract with two renowned Gambian musicians.

Modou Kara Gaye and Martin Jeng, aka Martin Luther King will benefit from a D125, 000 and D65, 000 sponsorship package, respectively, thanks to Africell, whose hallmark of existence continues to remain service-orientated.

The package will, among others, help the artists produce and launch their debut albums.

This gesture as usual is seen as part of Africell's corporate social responsibility and its relentless strive towards the development and promotion of Gambian music.

Speaking at the signing ceremony, Papa Leigh Director of Sales and Public Relations described the signing ceremony, as special in the sense that it is being done with artists who have contributed a lot towards Africell and the country at large.

According to Papa Leigh, Africell has and will always be there for Gambians, noting that they are a Gambian company with a difference.

"There is no other GSM company that can claim to be Gambian more than Africell," Mr. Leigh said, adding that with Africell there are always surprises.

He stated that this is not the first time Africell is doing such as it is part of their corporate social responsibility. He revealed that the support to Gambian musicians will be a continuous process.

"We all know and see what these artists have done not only for Africell, but the country at large," he said, adding that they would always work for the development of the country. He commended the artists for their sincere support to Africell over the years and urged them to continue working hard.

Mr. Peter Brima of Africell said that Africell have established the need to put people first in all their dealings, and assured that their customers are the key stakeholders in the business. He expressed Africell's resolve to always support Gambian musicians, urging the beneficiaries to remain committed to the promotion and development of Gambian music.

For his part, Modou Kara Gaye expressed gratitude to Africell, describing it as a truly Gambian company. He urged other companies to emulate them.

He noted that the gesture would go a long way towards boosting his moral. Kara also commended all Gambian musicians, and urged them to keep up the moment.

Also, speaking earlier Martin Luther King on behalf of his fans expressed gratitude to Africell, for what he described as a noble and timely gesture. He said the signing of the sponsorship package would go down well in the annals of Gambian music.