The CMA CGM Group, a global player in maritime, land, air and logistics solutions, is launching SEA REWARD, the first loyalty program for shipping customers.
A unique program on the market, SEA REWARD rewards the regularity and volume of shipments by CMA CGM customers using "SpotOn", a digital solution launched in 2022 that simplifies the booking process with an instant quote, a guaranteed price, and priority access to space on board the vessel.
With SEA REWARD, CMA CGM's digital customers will have access to four status tiers offering exclusive benefits. This loyalty program marks the Group's determination to continue transforming the shipping sector, and to mobilize digital innovation to enhance the customer experience.
Four status tiers with exclusive rewards and benefits
After joining the SEA REWARD program through their My CMA CGM account, customers booking via the "SpotOn" digital solution can access four status tiers that reward the frequency and volume of their shipments. As they booked, customers access the "Lieutenant", "Captain", "Master", and eventually "Admiral" status tiers.
SEA REWARD's different status tiers reward customers’ loyalty with exclusive benefits, including the ability to earn Nautical Miles that they can use to pay part of their invoices.
Accessible to CMA CGM's digital customers, SEA REWARD will gradually be available in North and West Africa*.
As a customer centric Group, CMA CGM transforms their experience through digital innovation
Attentive to its customers through its network of 400 offices in 160 countries, the Group develops agile and innovative end-to-end logistics solutions to meet their needs and support their supply chains.
Innovation is also an integral part of the CMA CGM Group’s DNA. It launched the international startup incubator and accelerator ZEBOX, and, as part of its ambition to create the sustainable transport and logistics of tomorrow, this year, it will unveil TANGRAM, the center of excellence dedicated to training and innovation. After transforming the customer experience with the "SpotOn" online sales channel, through SEA REWARD, CMA CGM continues to innovate to reward frequent customers and actively support them.
Olivier Nivoix, Group Executive Vice-President, Shipping, explained "Our customers' loyalty and trust mean the world to CMA CGM, and deserve to be rewarded. We are thus launching SEA REWARD, an especially innovative and ambitious loyalty program offering exclusive benefits. 2 years after introducing our online channel "SpotOn", we continue supporting our customers with SEA REWARD. It's simple, you ship, you win. You book with us, you get rewarded!"
Stephane COURQUIN, Vice-President Africa Lines comments: “The SEA REWARD loyalty program
offers innovative and exclusive benefits. With “SpotOn”, the CMA CGM Group is strengthening its service offering and rewarding all its customers who place their trust and loyalty in us.”
About CMA CGM
Led by Rodolphe Saadé, the CMA CGM Group, a global player of sea, land, air and logistics solutions, serves more than 420 ports around the world across five continents, with a fleet of around 620 vessels. In 2023, it carried a total of 21.8 million TEU (twenty-foot equivalent unit) containers. With its subsidiary CEVA Logistics, a global logistics provider that delivered 522,000 tonnes of air cargo and more than 22 million tonnes of inland freight cargo, and its CMA CGM AIR CARGO division, the CMA CGM Group is constantly innovating to offer its customers a comprehensive, increasingly efficient range of new maritime, overland and air shipping and logistics solutions.
Firmly committed to the energy transition in shipping and a pioneer in the use of alternative fuels, the CMA CGM Group has set a Net Zero Carbon target for 2050.
Every year, the Group supports thousands of children through its CMA CGM Foundation, with initiatives to promote education and equal opportunity for all. The CMA CGM Foundation also responds to humanitarian crises requiring urgent action by calling on the Group’s shipping and logistics expertise to deliver humanitarian supplies around the world.
Present in 160 countries through its network of more than 400 offices and 750 warehouses, the Group employs 155,000 people worldwide, of which around 6,000 in Marseille where its head office is located.
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