Vision Prod Music seeks to give grassroots artists opportunities

Speaking with The Point Entertainment about their objective, Mr Ebrima Roberts, the founder of the label, said: “from a long time, it has been among my dreams to be part of the music industry in The Gambia. Music has been my hobby, an art I cherish since my childhood.

“I can’t be an artist in the music industry, but I believe I can contribute to help the grassroots by establishing a music label in The Gambia.”

He added: “Right now I have four artists under me, and I do everything for them, like recording, videography and photo-shoot. I myself am a videographer, and that’s what I used to do for a living.

“I believe this will greatly help the grassroots because I have realized that music is so expensive in The Gambia. We have many folks that are so when it comes to it. Many have been recording for a long time and have recorded many songs, but they don’t have visual (videos).”

Mr Roberts further told The Point Entertainment that this is the quarter he wants to contribute towards the development of his country.

Gambian popular music began in the 1960s. Hip-hop and other genres, such as dancehall and reggae, started in the late 1990s and emerged to gain popularity amongst some localities.

However, Gambian artists remain some of the most suffering folks in the country financially, although a few have achieved popularity and relative success over the years. The industry is also yet to gain international attention.

Mr Roberts and his team seek to be amongst those who would change this trajectory by helping artists, especially those struggling.

Meanwhile, the label also offers professional services, such as video production and directing, for independent artists at a relatively cheaper price compared to others. it can be reached on major social media platforms such as Facebook.