#National News

MAJaC awards CSOs, media for improved democracy, good governance

Jul 3, 2024, 1:51 PM | Article By: Mariama Darboe

The Media Academy for Journalism and Communication (MAJaC) with funding from the US Embassy last Friday held an award ceremony for members of the Civil Society Organisations and the media, who underwent training at the academy.

The project titled- ‘Strengthening CSOs and Media for improved Democracy and Good Governance’, was aimed at strengthening the capacity of Civil Society Organisations (CSOs) and the media for improved democracy and global governance. 

The three-month training targeted twenty (20) civil society organisation members on proactive advocacy and another four-month training for twenty (20) community radio journalists on Interactive Radio Programming.

The project worth $15,000 was earmarked to equip participants to become practical ambassadors of enhancing good governance and improve the democratisation process of The Gambia.

In his introductory remarks, James Badjie, Director of Training at MAJAC, encouraged journalists to uphold their professionalism ethics and promote good governance and accountability.

“This initiative aims to strengthen Civil Society Organizations (CSOs) and the media for improved democracy and global governance. I extend my heartfelt gratitude to the United States Embassy in Banjul for their generous support. Their investment has been pivotal in making this initiative a reality, reinforcing the essential role of media and CSOs in nurturing a vibrant democracy."

He reminded participants that they have delved deep into the intricacies of interactive radio programming, noting that their dedication to improving their craft will enable them to engage more effectively with their audiences, thus fostering informed dialogue and enhancing community participation.

"Remember, you are the voice of the people. Your work is crucial in shaping public opinion, holding leaders accountable, and promoting good governance. And to our CSO participants, your proactive advocacy efforts are the backbone of a healthy democracy. Through this training, we are confident that you have honed your abilities in communication, messaging, activism, advocacy campaigns, and networking. These skills are vital in mobilising communities, demanding accountability, and ensuring that the voices of the marginalised are heard. Your efforts will undoubtedly lead to a more engaged and empowered citizens."

The journey, he added, had not been without its challenges that despite the daily hassles they have all faced, their perseverance has been nothing short of inspiring.

For her part, Susan Solomon, the U.S. Ambassador to the Gambia congratulated MAJAC and all those who participated in the partnership program.

"I've reviewed your syllabus and am really impressed by all that you have learned during this time. Your hard work has paid off, and you are to be commended for your dedication to the vitally important profession of journalism—a profession without which a free society cannot exist."

The US Ambassador recalled that at the launch of the project in January, during her almost three years of stay in The Gambia, she had had the privilege of attending many events with Ambassador Cromer and embassy colleagues.

"But the ones I find most fascinating are our meetings with journalists and CSOs. It is wonderful to be among such dedicated individuals."

"Many Gambian journalists are exceptionally brave, braver than many people even know. I've heard stories of the tremendous challenges faced by reporters less than a decade ago—how they endured excessive harassment and violence. These men and women are truly the courageous sons and daughters of The Gambia. We commend them for their resilience and valiant work to stand up for the principles of their profession. We equally commend those too young to have endured past abuses but who are working hard to ensure that Gambian journalism flourishes and thrives today."

She acknowledged that MAJAC is producing leaders, journalists and media experts, who will be at the forefront of ensuring equality, transparency, democracy, economic prosperity, and social justice.

The project, she added, focused on community radio and social media, which she added, are powerful platforms for free speech and the exchange of ideas.

"Community radio, in particular, is often where democracy starts, and we're thrilled to help ensure that it thrives in Gambia. Our support of journalists and the media does not stop there. For example, USAID's Promoting Rights and Justice Program provides training for journalists with a special focus on women reporters. Our public diplomacy section is also working closely with the School of Journalism and Digital Media at the University of The Gambia and of course, here. We were pleased to have brought Dr. Kevin Smith, a noted journalist and scholar from the United States, to The Gambia as a Fulbright Specialist in January."