Following the successful launch of its month-long Ramadan campaign aimed at supporting vulnerable groups, Comium - now managed by Monty Mobile - on yesterday presented three cheques for three million dalasis to three different institutions being funds accumulated from its recent campaign, in which every purchase made with the company, one dalasi was set aside to support a worthy cause.
The three institutions are The Gambia Supreme Islamic Council (GSIC), the SOS Children’s Villages in Bakoteh and the Ministry of Gender Children and Social Welfare each receiving a cheque for one million dalasis at a presentation ceremony held at its head office on Kairaba Avenue.
It would be recalled that in February 2026, the GSM company launched its Ramadan Campaign, a divine initiative in which every purchase made with the cellular company, one dalasi was set aside to support a worthy cause.
The support is part of a broader initiative rooted in the company’s principle of sharing and caring with the populace, thus forms an important move in line with its Corporate Social Responsibility (CSR).
Jad Nassif, Chief Executive Officer (CEO) of Comium, said the Ramadan campaign launched a few weeks ago is a move built on a simple belief that when people come together even the smallest contribution can change lives.
‘‘Today we are not here to talk about that belief; we are here to prove it,” he said.
CEO Nassif recalled that during the Ramadan, Comium made a promise that for every purchase made, one dalasi would be set aside to support people in need across The Gambia.
“And today I proudly stand here to deliver on that promises,” he realised his company’s pledge.
The initiative, he said, is not just a donation; it is also about the impact it creates, while fostering unity.
“This is what happens when purpose meets action,” he stated. “To our customers, this achievement belongs to you, every recharge, every bundle and every subscription. You didn't just use a network, you helped change lives.”
CEO Nassif maintained that at Comium they believe business should do more, not just grow but give back, connect people and support communities.
This, he said, is only the beginning as the cellular company looks inwards to grow with the people of The Gambia.
Jean-Pierre Kouamin, National Director of SOS Children’s Village, described the day as very unique in its more than 40-year history in the country, recalling that this was the first time as an institution they were invited by a corporate partner and supported in their operations.
“This proves the fact that Comium is a key stakeholder in the ecosystem of business and telecommunications in the country,” he said.
He opined that their work which entails supporting the most vulnerable in society, he believes, encourage the cellular company to partner with them to help a worthy cause.
“We at SOS Children's Villages are targeting children without parental care and children at risk of losing parental care. And we cannot do it alone. We need to be supported because we are working for our people,” he said.
He expressed the need for support as no institution can do it alone, thus encourages others to emulate Comium in this regard.
He spoke highly of the financial largesse, saying the gesture would have a far-reaching impact especially on children at the centre.
“We at SOS Children's Villages are working to break the child family separation cycle. And the support we're having today is really going to be impactful in the sense that we will be investing in education, capacity development for young people, to break child family separation, which also aligns with Corporate Social Responsibility,” he said.
Sheikh Omar Bojang, a representative of The Gambia Supreme Islamic Council (GSIC), stated that the council established in 1992 and has been the umbrella body of all Islamic associations and activities in the country.
“Our work mainly is to coordinate Islamic affairs, mediate conflicts, and other social issues,” he said.
The financial support, according to Bojang, came at the time the council aims to expand its activities to venture into social support, helping vulnerable people in societies.
“This initiative was launched this year when the council aimed at providing food commodities to 1,000 households across the country, and we sought support from individuals, companies, departments. Through this support, the council was able to support over 200 households from North Bank, Lower River and parts of the West Coast Regions.”
Bojang said the GSIC leadership was delighted, expressing hope that the move marks the beginning of more collaborative ventures in the near future.
Also speaking, Minister of Gender, Children and Social Welfare, Fatou Kinteh, while applauding the cellular company for the gesture, also recalled that about a month ago, the GSM Company signed a Memorandum of Understanding (MOU) with them formalizing their partnership to support the Shelter for Children in Bakoteh.
“And today that commitment is being translated into action,” she said. “At the Shelter for Children, we house children who are unfortunate and we provide for them everything in terms of feeding, healthcare services, accommodation, security and education.”
The gesture, she added, is part of broader efforts to support vulnerable groups, which aligns with the National Development Plan and other national plans and policies.
“These children are Gambians and deserve better lives,” she said, further expressing her ministry’s resolve to working very closely with SOS Children's Village in the near future.
She also assured that government is doing everything to create an environment conducive for children at the centre to help improve their status.
“They are Gambian children and it is part of their right to be given accommodation, feeding, healthcare services and education,” she explained.
Thus she thanked Comium for coming up with such a laudable initiative and for selecting the Gender Ministry to work with.
Officials from Comium Gambia, SOS Children’s Villages and the Ministry of Gender, Children and Social Welfare graced the occasion.
