UNICEF & Africell sign agreement to bolster youth engagement via U-Report

Oct 1, 2021, 12:15 PM

Banjul, 30 September 2021 – UNICEF and Africell have entered into an agreement to support youth engagement and participation in decision-making processes through the U-Report platform.

Under the Memorandum of Understanding signed at the UNICEF offices in Cape Point on September 23, 2021, Africell will provide free SMS services to U-Report, a free social messaging platform developed and rolled out by UNICEF and partners.  High level representatives from the Gambia Chamber of Commerce and Industry and the National Youth Council graced the event. 

“Young people constitute a critical mass of the Gambian population and their voices are fundamental in shaping policies and development programmes,” said Gordon Jonathan Lewis, UNICEF The Gambia Representative. “We see the signing of this partnership today as an initial step towards a lasting relationship that will demonstrate the added value that businesses can contribute towards building partnerships for accelerated results for children and youth”.

U-Report is a social messaging tool that allows users to respond to SMS polls and participate in discussions about issues that matter to them. Results from polls are automatically generated and shared with relevant partners to inform decision-making. The platform was launched in The Gambia in March 2019 and has since registered more than 12,700 members, who are known as U-Reporters. U-Report is currently used in 68 other countries and has more than 11 million global users. 

“Africell is proud to contribute to bridging the gap between policymakers and the next generation of leaders,” said Hussein Diab Ghanem, Africell Gambia CEO. “We remain committed to supporting the rights and the development of young people in The Gambia.” 

“This moment represents one of the greatest milestones I have witnessed in my U-Report journey”, said Ebrima M. Touray, a U-Report Ambassador. “I strongly believe this partnership will make a huge difference in how young people engage with policymakers and contribute to the national discourse.”

Read Other Articles In Headlines
NCAC GIGO construction
NCAC, GIGO Construction sign D3.4m Kerr Batch Stone Circles site rehabilitation contract
Oct 16, 2020, 12:00 PM

The National Centre for Arts and Culture and GIGO Construction Company Wednesday signed a contract for the rehabilitation of dilapidated Kerr Batch Stone Circles Site in Nianija District, Central River Region.

Kalilu Jammeh
17,345KM ‘backway journey: Kidnap, rape, shipwreck, torture
Jun 18, 2021, 11:34 AM

Kalilu Jammeh was in his mid twenties when he made the first of three attempts to Europe through Tripoli. In the next two years, he tried the second and finally made it at the third attempt and arrived in Spain. His experience on was described in his book as A Journey of Misery.

health v2
6 health workers test positive for covid-19
Jul 16, 2020, 1:13 PM

At least six health workers have been tested positive for covid-19, people closed to the Health Ministry told The Point.

Modou Jonga v2
‘BAC CEO calls for timely payment of taxes’
Mar 15, 2021, 11:31 AM

The chief executive officer, Brikama Area Council, Modou Jonga, has called on the need for timely payment of taxes. He described timely payment of rate and taxes as very crucial to the council.