#Sports

SESDO inks landmark partnership deal with Yonna Group

Sep 19, 2025, 12:31 PM | Article By: Lamin Gibba

 Serrekunda East Sports Development Organization (SESDO) on Tuesday signed a partnership deal with Yonna Group for the sponsorship of the annual Serrekunda East 'nawettan' knock out competition.
Yonna Group is committed to substantial financial and institutional support towards the successful organisation of the Serrekunda East nawettan.

They expressed their dedication to grassroots sports development, financial inclusion and broader community engagement in Serrekunda East.

SESDO thanked the significant contribution from Yonna Group.

They thanked Yonna Group for their strong sense of corporate social responsibility.

They called on the entire Serrekunda East community to recognize and support Yonna Group for their invaluable commitment to the advancement of youth and sports development.

President of SESDO, Yusupha Cham, stated that the sponsorship deal is a massive strategic partnership deal in line with East Forward Development Programmmes.

''I signed a two-year partnership with Yonna Group of Companies to develop sports in Serrekunda East,'' Cham said.

Yonna Group of Companies will annually pay a sum of D350,000 and D100,000 to SESDO for the sponsorship and branding.

They will benefit from the branding of  Democracy Pavilion One, Two and other designated areas around the Serrekunda East Mini Stadium.

As part of the sponsorship deal, SESDO will open an account with Yonna Islamic Micro-Finance and Yonna Wallet.

All nawettan teams in Serrekunda East will also open account with Yonna Wallet.

 Yonna Group and SESDO will both benefit from nawettan tickets selling in advance and paying the teams' gate fees through Yonna Wallet.

The partnership deal includes future financial empowerment, community engagement and cross-selling opportunities.