#Opinion

Women & Society: Introducing Ramatoulie Mbye, young businesswoman crafting comfort from discomfort

Jan 9, 2024, 11:32 AM | Article By: Isatou Ceesay-Bah

In a dynamic world of entrepreneurship, Ramatoulie Mbye, chief executive officer (CEO) of Dignified, has emerged as a beacon of resilience and innovation. The young businesswoman has a remarkable ability to turn challenges into opportunities.

She is reshaping the narrative by creating comfort out of discomfort.  Join us as we delve into the inspiring journey of Ramatoulie and discover how she is forging her path amidst adversity.

 

Since the inception of Dignified in 2018, Ramatoulie has not looked back on her career. She currently employs 6 young people who are contributing to the creation of comfortable and modest wears for all groups of people as well as original accessories to give them the confidence needed to walk this earth.

In an interview with our reporter, Ramatoulie stated her readiness to make it in The Gambia while uplifting other young people with her. Her message to young people of The Gambia is: “If you are not comfortable with it, change it. If you are not okay with where you are right now, you can do something about it.”

Miss Mbye  describes Dignified as a sustainable brand that designs and produces garments and accessories made in The Gambia. She added that they use locally sourced materials as well as work of local artisans and tailors to produce their unique innovative pieces.

"We up-cycle oyster shells in our work. These are harvested by hard working women whose stories inspire our brand. We offer garments for women and kids, home décors, gifts and leather accessories (bags and purses) and wall décor among others with the presence of our innovative products. We also advocate for the importance of caring for the environment through up-cycling," she said.

She went on to say that individuals, institutions and homes that love unique interior spaces can order their unique interior products that are well curated, intended to create an experience that customers resonate within a dignified and environmentally friendly manner.