The event was held at its Head office in Banjul.
At the ceremony Fabuka Njaay, Director of Corporate Affairs at SSHFC, explained that the move is in line with the institution’s drive to better inform the populace about their activities and updates; such as the prerequisites for triggering benefit payments, available contributions payment mechanisms, documentation requirements, changes to regulations etc.
The Corporation, he added, has launched this initiative to harness digital marketing so as to reach out to wider stakeholders.
With the utilisation of Microsoft Team, Njaay said the Corporation has commenced holding virtual meetings with employees of various institutions on the various SSHFC funds or schemes with positive feedback from members.
According to him, strong relationship with members via efficient communication strategy that caters for the corporation’s various membership, is a cornerstone of their communication strategy.
This, he added, is underpinned by the understanding that members and access to information differs based on the characteristics of their unique segments and communications must cater for the needs and requirements of these segments.
He assured members that with management support, the Corporation has developed a communication strategy to ensure regular engagements with members via online/offline forums and meetings, email marketing, SMS marketing, and social media engagements as well as traditional communication tools among others.
“Through mutual and interactive engagement with members, the Corporation would continue to co-create value with them by imparting members’ suggestions and recommendations in the main service delivery process as “we believe that service quality is best defined by the customers/members.”
He thus thanked employers for responding to their request and for submitting their various employees’ contact details to update their database which continues to ensure that communication with members is attainable.
He used the opportunity to inform the public that SSHFC will host one of the biggest forums on Tuesday, 9 November, which is the launching of its five-year strategic plan of 2022 /2026.”
The Social Security and Housing Finance Corporation was established by an SSHFC Act 1981 and it is responsible for managing the Federated Pension Scheme (FPS), the National Provident Fund (NPF), Housing Finance Fund (HFF) and Industrial Injuries Compensation Fund (IICF) and prudent investment of any surplus funds to make the funds sustainable.
