Speaking at the closing ceremony, Mr Yusupha Keita, Country Director of the ITC, expressed confidence that the participants had immersed themselves in understanding the business of art from music production and branding to financial literacy and copyright protection.
“These skills are not merely tools for individual success,” Mr Keita stated. “They form the foundation of a resilient and inclusive creative industry capable of driving economic growth, generating employment, and amplifying the Gambian cultural voice on the global stage.”
He emphasised that ITC’s support for the programme aligns with its broader mission under the European Union-funded Youth Empowerment Project (EU YEP) for tourism and creative industries. The goal, he said, is to empower youth, bridge skill gaps, and unlock opportunities in sectors with untapped potential, particularly within the creative industries and the music sub-sector.
“We are investing in a future where creativity is recognised as a viable career that contributes to the 'Make in Gambia' initiative and advances the Sustainable Development Goals,” Mr Keita affirmed.
A key focus of the programme, he added, is to ensure Gambian music develops a distinct identity, one that resonates with the country’s rich cultural heritage and traditions, and is recognisable on international platforms.
“I believe all of you will work towards that, to ensure our music reflects who we are,” he urged the participants. “As we move forward, remember that your art holds the power to transcend borders, inspire communities, and shape narratives. We encourage you to leverage digital platforms, protect your intellectual property, and engage in both local and international markets to advance your careers.”
Mr Keita reiterated ITC’s commitment to supporting young artistes through this project and future initiatives, noting that the programme’s conclusion coincided with International Youth Day—a day dedicated to recognising the vital role young people play in shaping communities and nations.
“This is also an opportunity to reflect on the everyday challenges youth face and to collectively devise solutions that strengthen youth economic empowerment,” he said. “We applaud all young people who are transforming, innovating, and driving meaningful change in The Gambia.”
The training programme was funded by the European Union and implemented by the ITC under the EU YEP for tourism and creative industries. It reflects a shared commitment to fostering creativity, innovation, and sustainable livelihoods within The Gambia’s vibrant creative economy.
Mr Keita extended his gratitude to key partners, including the National Centre for Arts and Culture (NCAC), the Ministry of Tourism, Arts and Culture, and the Ministry of Trade, Regional Integration and Employment.
“Music is one of the sectors that can truly generate employment, which is why we are partnering with the Ministry of Trade,” he concluded. “Let us continue to innovate, collaborate, and elevate The Gambia’s creative sector.”
