The training was held at Gamtel Technical and Multimedia Institute (GTMI) in Kanifing.
In her opening remarks, Beatrice Mboge, chief executive officer of GWCC, said the objectives of the training were to equip participants with the requisite knowledge and understanding of filling out both paper and online application forms.
“It will also equip them with knowledge and skills of writing quality cover letters, writing of business bio and personal profiles and creating and developing a business plan.”
Maimuna Sanyang, a business developer, also pointed out the need for participants to have such relevant knowledge as the ability to recognise the similarities and differences between online and paper application forms. This, she said, all goes into writing a business plan.
“Participants have expressed the need for more of such trainings especially in marketing and record keeping,” she asserted.
At the end of the training participants proposed future trainings to include; branding& differentiation; basic marketing tools (product, pricing, place/distribution & promotion); e-Commerce; total quality management; adult literacy and basic French language.
Furthermore, constraints of women-owned businesses were also brought to the fore and the need for more trainings, especially on how to make their products fit for the international market; access to coaching services as well as a legal body to be set up to help businesswomen have access to legal assistance.
