#National News

1XBET unveils Jizzle as new brand ambassador

Jun 26, 2024, 11:58 AM | Article By: Cherno Omar Bobb

1XBET, a global betting company with 17 years of experience in the entertainment industry on Monday 24th June 2024 unveiled rising Gambian act- Jizzle as its new brand ambassador.

This development was disclosed at a press conference held at Bakadaji Hotel.

Also, the event witnessed the signing of a Memorandum of Understanding (MOU) between the artiste and the company, which has been operating in The Gambia for the past 2 years.

"We are thrilled to welcome Jizzle as our new Brand Ambassador," said Domingo Mendy, 1XBET representative in Gambia:

"His dynamic presence and strong connection with the community align perfectly with our brand values. Together, we aim to create exciting opportunities and bring a fresh perspective to the betting industry in Gambia." he added.

According to him, with having Jizzle as their brand ambassador, they intend to launch several initiatives aimed at enhancing their community engagement.  This, he added, will not only be limited to campaigns that promote sports betting but also support local talents and sports development.

“We believe this partnership will have a positive impact by promoting responsible sports betting and providing entertainment, Moreover, through various community-driven initiatives and support for local sports, we aim to contribute to the overall development and well-being of the community.” he also said.

Mr Mendy revealed that as an entertainment company they have established themselves as a world leader in sports betting, saying they set standard when it comes to service and innovation.

“Our reputation is further solidified by our partnerships with renowned football clubs and organisations,” he stated.

Reacting to the development, Jizzle shared his enthusiasm about the partnership, expressing his personal connection to the brand and his vision for their collaboration.

"I am honored to join the 1XBET family as their Brand Ambassador. This partnership represents a unique opportunity to connect with my fans and the broader community in a meaningful way. I look forward to working with 1XBET to promote positivity and excitement in the world of sports betting.”

The partnership, he added, will allow him to give back to the community in meaningful ways, pointing out that by supporting local sports and creating opportunities for talents, they hope to inspire and uplift the community.

The opening remarks set the tone for the event, with the Master of ceremonies, Kaddy K. Saidy welcoming everyone and providing an overview of the day's agenda.

Journalists at the event also had the opportunity to pose questions to both Jizzle and Domingo Mendy, 1XBET Gambia representative so as to clarify areas of concern.

Moreover, the event provides an interactive session to engage with parties and to gain deeper insights into their future undertakings.

The event concluded with a networking and refreshment segment, where guests mingled, enjoyed light refreshments, and discussed the exciting new partnership. This informal setting fostered meaningful connections among media representatives, 1XBET officials, and other attendees.