The embassy stated that the event will be an opportunity to showcase to the world Gambian food, fashion, music, and various investment opportunities including the country's beautiful tourism industry.
"Investors and visitors will come from the European Union member states, European Union Delegation, embassies of Austria, Belgium, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungry, Ireland, Italy, Latvia, Lithuania, Luxembourg, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and the general public as exhibition screens will be stationed along the Connecticut avenue."