From the look of things, this year's tourism promises to be a pulsating one with arrival numbers. It is true that since covid-19 wreaked havoc with the restriction of travels, many countries, especially in this part of Africa, suffered a great deal. As countries make efforts to recover in the post covid-19 era, the pandemic brought to light challenges that need urgent address. In our efforts to stay relevant as a destination, there is a need for massive investment in tourism facilities. Infrastructure, food, natural wanders and other sightseeing places that are of interest to tourists need to be improved.
The Gambia, like most of our neighbours, rely heavily on tourism in terms of its contributions to the country's GDP and the thousands of jobs it creates for the citizenry.
Annually, tens of thousands of tourists flock to The Gambia for a variety of reasons: for the sun, pristine beach, nature, eco-tourism, investment and other benefits the Gambia has to offer. Also attracting and of great affection to tourists is the charming nature and hospitality of Gambians.
The Smiling Coast is the place where visitors are welcomed even into our homes with an open heart. This is a rare gem that is hard to find in other destinations.
In addition, the Ministry and relevant stakeholders always conduct periodic review of hospitality sites to ensure they are updated with regard to current developments taking shape in the industry and to always stay relevant among competitors.
Also fondly referred to as the land of Kunta Kinteh, The Gambia is proudly the number one solution to all planning to venture into the country for a fulfilled holiday outside Europe’s frozen temperatures.
However, in as much as we have what it takes to attract arrival numbers and stay relevant, there is need for advocacy especially among local bumpsters.
As mentioned earlier, tourists visit The Gambia for a variety of reasons. While others would like their accompaniment, there are some who are here strictly for business. These local bumpsters should be able to differentiate between these two. On numerous occasions, especially in the British media, they used all sorts of names to describe how some of these youths behave especially towards this holiday revellers, some of whom are old enough to be their grandmas.
We are not discouraging youth from the beach, but what we want to point out across is that The Gambia has built a reputation as a destination second to none in the sub region. Let's safeguard that reputation.