Jun 20, 2013, 11:25 AM
Standard Chartered Bank, a leading bank in The Gambia, recently threw a cocktail party for media practitioners in the country at the Ocean Bay Hotel in Cape Point, Bakau.
The SCB Media Cocktail Party was meant to show the bank’s appreciation for the support it has so far received from the media. It brought together members of both the print and electronic media to a convivial get-together.
The bank said it organised the party to acknowledge the great national and international coverage it has been given by its esteemed media partners, which has enabled it to showcase its performance and quality service that would make it become “the world’s best international bank”, leading the way in Asia, Africa and the
At the cocktail, the bank also introduced its new brand promise - ‘Here for good’. “Here for good is the Bank’s new brand promise: a promise of commitment to our people, our markets, our customers, and clients, and our communities,” SCB Chief Executive Officer Humphrey Mukwereza said. “It attests to the Bank’s financial performance, longevity, and history, expresses its values, conducts and commitment to sustainability, and reflects its belief in developing long-term and deep relationships with all its partners.”
Commenting on the new brand, Awa L. Njie, Head of Corporate Affairs, said: “‘Here for good’ will catapult us into the next chapter of Standard Chartered Bank’s history, a chapter that will see us become the world’s best international bank. With over 115 years in The Gambia, we have unmatched knowledge and understanding of our customers, communities and regulatory environment and continue to deliver outstanding returns to our stakeholders.”
At the event, members of the bank’s management team, Sustainability Champions, and the invited media guests enjoyed food and drinks, and exchanged gifts, to mark the new pledge the bank has made to forge a greater partnership with the media in 2011.