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SCB ends "dream come true campaign"

Apr 12, 2010, 3:01 PM | Article By: Sainey M.K. Marenah

In fulfillment of its corporate social responsibility, Standard Chartered Bank recently presented prices to winners of its "Dream Come True" campaign, biggest of which was a cash prize of Five Hundred Thousand Dalasis to one Karl Axel Nordstrom.

The draw, held at the bank's branch along Kairaba Avenue Traffic Lights, saw the awarding of other prizes, ranging from LG 21inch tv set, LG refrigerator, air conditioners, gas cooker and other valuable prizes to other lucky winners.

The innovative campaign, among others, encourages customers to save for a specific period and enter a raffle draw.

Addressing customers at the ceremony, Musa Jallow, the Head of Consumer Banking at SCB said that in 2008, the consumer bank of the Standard Chartered Bank had launched its global transformation strategy, based on three fundamental pillars: customer centricity, back to basics and the participation model. 

The new strategic paradigm, he said, places services to the forefront of their customers in all that they do, adding that the campaign has been a resounding success.

"It is supported by our enhanced focus on our customers, providing fast, friendly and accurate services at all times, while recognising and rewarding the overall banking relationship of our customers," he stated.

For her part, Ramou Njai Loum, the Head of Marketing and Sales at SCB described the draw as a 'great success' for the bank, noting that SCB remains committed to improving customer relationship in divergent areas.

The Managing Director of Standard Chartred Bank Humpherey Mukwereza, in his short address, commended the customers for their loyalty and unflinching support to the SCB, saying that there are many other new things in the offing.

He urged them to continue banking with Standard Chattered Bank in order to realise their dreams.