PURA conducts synergy for community radio stations

Public Utilities Regulatory Authority (PURA), yesterday conducted a day-long knowledge sharing forum for community radio stations held at its head office along Kairaba Avenue.

The objective of the forum was to discuss the communication sector related issues with a view to take the necessary approaches needed to enhance growth.

Momodou Jallow, of PURA said the forum is an important milestone in the Authority’s efforts to effectively regulate all the sectors as mandated by the 2001 PURA Act.

He said regulation is not meant to be a restricting factor but rather a creator of equity in joint developmental efforts.

Mr Jallow said Gambians are very much aware of the activities of the Authority, saying they (PURA) relies and will continue to rely on and strengthen collaboration with the media and the dissemination of important information to the public.

“PURA will continually try to create the enabling framework to ensure that the optimal benefits are realised for all stakeholders,” he said.

He said among PURA’s objectives is to include the preservation and promotion of consumer interests which community radios continued to help in publishing its consumer awareness initiatives with a philosophical focus to address critical consumer related issue in the regulated industry.

Alieu Ngum, PURA board chairman said in furtherance of its commitment towards ensuring the growth and development of community radio deployment, the Authority since inception has never charged regulatory fees on community radios.

Mr Ngum said from the development of regulatory framework to its most recent move to allow for growth, the Authority has ensured that Gambia remains relevant among nations adopting international best practices in the broadcasting sphere.

Deputy Permanent Secretary of the Ministry of Information and Communication Infrastructure, Amie Njie said as the sector regulator responsible for licensing in broadcasting, PURA’s objectives are firmly anchored on the promotion of inclusively for all regulated sectors regardless of location.

She said community radios have now become important fabric in the broadcasting ecosystem, saying quantity does not always equate to quality programming.

She applauded community radios and encouraged them to continue helping by detailing community related issues and amplifying awareness initiatives, saying that will serve as a critical anchor in promoting community improvement and development.