Founded by a young Gambian entrepreneur, Jarga blends traditional craftsmanship, premium materials, and contemporary elegance to bring Gambian luxury to the global stage. More than just handbags, this collection represents innovation, empowerment, and a new era for high-end fashion in The Gambia.
Through this initiative, Jarga is making history as The Gambia’s first luxury handbag brand, pioneering the country’s presence in the global high-end fashion industry.
In essence, this brand is built on a foundation of craftsmanship, authenticity, and ambition, proving that world-class luxury can be created in The Gambia.
The Bajen Bag Collection showcases meticulously handcrafted handbags made from premium, ethically sourced leather, expertly designed and produced by skilled Gambian artisans. This collection is more than just a fashion statement, it is a symbol of possibility and progress. By introducing high-end manufacturing to The Gambia, Jarga is creating jobs, empowering local artisans, and elevating the country’s rich heritage on a global scale.
According to Jarga’s Founder & Creative Director, the mission is to celebrate Gambian culture and history through luxury products that resonate with the world. With a blend of bold contemporary design and deep cultural roots, each Bajen Bag reflects authentic Gambian craftsmanship, handmade by local artisans, Premium African-sourced leather, ensuring ethical and high-quality materials, timeless, sophisticated, aesthetic, appealing to a global audience
As a 100% Gambian-owned and operated brand, Jarga is breaking new ground as one of the first local companies to design, manufacture, and export luxury handbags from The Gambia to the world. This movement is a testament to Gambian creativity, resilience, and leadership in the luxury industry.
Beyond aesthetics, Jarga is committed to empowering and by training artisans, employing women, and prioritising ethical production practices.
The brand is not only shaping a new industry in The Gambia but also ensures that luxury fashion makes a meaningful impact.
The Bajen Bag Collection will be available exclusively through Jarga’s official online store, offering fashion enthusiasts a chance to own a piece of Gambian luxury that tells a story of heritage, ambition, and craftsmanship.
