More than just a jingle, the track is poised to energise the national conversation around affordable communication, pride, and unity in The Gambia.
Produced using cutting-edge AI technology, We Connect fuses Afrobeat grooves with indigenous Gambian rhythms, reflecting not only musical innovation but a deep-rooted cultural connection. Though not yet publicly released, early murmurs suggest the song is already stirring excitement across communities and communication platforms.
A familiar voice to many, Koli built his reputation as a dynamic broadcaster and DJ on Gambia Radio and Television Services (GRTS). Renowned for his electrifying presence on the mic, he later transitioned into public service, currently serving at the Ministry of Gender, Children and Social Welfare. With We Connect, he returns to his musical roots, weaving art and advocacy into a powerful anthem of grassroots.
“The song is more than a jingle,” says Koli. “It’s a statement. Comium offers reliable coverage and affordable rates that truly resonate with the average Gambian. It’s a network that empowers, not exploits.”
The anthem shines a light on the brand’s key offerings low call rates, strong network signals, data bundles tailored for students, and dependable internet speeds for small businesses. But its impact goes beyond marketing.
“It’s about Gambia rising,” Koli adds. “The rhythm, the lyrics, the energy everything speaks to a generation ready to build, connect and move forward. Comium isn’t just returning; it’s re-emerging to reign supreme.”
With plans for nationwide broadcasts and community event showcases, We Connect is set to become a sonic emblem of the country’s connectivity revolution.
Though currently unreleased, We Connect is already being eyed for rollout on national and local stations. Its compelling message and catchy hook position serve not only as a campaign anthem, but also as a potential national symbol of solidarity.
