The Gambia: MFWA, Partners Launch Media Reform Strategic Framework

Wednesday, August 23, 2017

The Media Foundation for West Africa and its Partners have launched a Comprehensive Strategic Framework for a long-term Media Sector Reform and Development in The Gambia. This followed a validation of the Framework by stakeholders at a forum held in Banjul.

The forum which, had the President of The Gambia, H.E. Adama Barrow, as the Special Guest brought together local and international stakeholders including the ECOWAS, the UN Office for West Africa, UNESCO, the Diplomatic Community, journalists, editors, civil society groups, other media development organisations.

The Media Reform Strategic Framework is the result of a joint and collaborative process involving the government of The Gambia represented by the Ministry of Information and Communication Infrastructure (MoICI) and Gambia Press Union (GPU); the Media Foundation for West Africa (MFWA), International Media Support (IMS) and Gambia Media Support (GAMES).

As an initial step in the process, a 12-member group of local and international media experts that included media managers, editors, regulators, academics, lawyers and policymakers was constituted. Through a series of workshops and consultations, the expert group came up with the Comprehensive Strategic Framework.

The purpose of the Framework is to guide the entire media sector reform process in the Gambia and also ensure that the urgent development of the media sector is comprehensive, sustainable and with a long-term perspective. The key focus areas of the Framework are:

•           Media Law and Policy Reforms

•           Media Capacity Development

•           National Communication Policy

•           Media Professional Standards

•           Transformation of State-owned Broadcaster into a Public service Broadcaster

•           Institutional development for journalism institutions

•           Media infrastructure development

The Framework is also expected to guide interventions by actors and partners who seek to contribute to the strengthening of the media sector at various levels and in various ways.

Following the launch, the MFWA and its Partners will continue to engage and ensure the implementation of the Framework to promote freedom of expression and media development in The Gambia.