YOUTH FORUM: Gambia Youth Chamber of Commerce set for Regional Youth Exhibition

Tuesday, October 24, 2017

The Gambia Youth Chamber of Commerce (GYCC), the Umbrella body and Voice of Youth Entrepreneurs in The Gambia is committed to advocating for the creation of the enabling environment that facilitates an organized, vibrant, robust, functional, sustainable and competitive private sector youth-led micro enterprise sub sector that is positioned to create jobs, generate wealth and contribute to GDP through innovative intervention mechanisms, and constructive engagement.

GYCC in partnership with strategic stakeholders will hold a youth regional exhibition from 24 to 31 October 2017, in Jarra Soma

The commitment of the Gambia Youth Chamber of Commerce (GYCC) is to prepare, develop, nurture and support the establishment of functional youth-led micro enterprises and generate employment opportunities across the country through the implementation of the micro enterprise activities.

The Gambia has a host of enterprising youth entrepreneurs in diverse sectors of the economy all around the country.

 In line with GYCC strategy 2017-2020 and Youth Empowerment Project objective (YEP 2017 -2020); to tackle the economic root cause of irregular migration through increase job opportunity and income prospect for Youth, GYCC will organise a seven (7) day youth exhibition in Jarra Soma, LRR and a target of 40 exhibitors across the region.

 This, we believe shall increase the networking, wealth and a potential space for partnership and business linkages for the young people.

During the 7 day event, the GYCC will organise a side event marking the launching of its regional structures, the side will include a dialogue with state and non-state actors on youth entrepreneurship and promote synergy within the sector at the regional levels.

This will greatly help in the strengthening of the chamber activities in the region and as well its membership drive strategy.

The main objective of the exhibition is to create space for the young people in the regions to exhibit their products and services, network with other enterprises to unlock wealth and boost the economic growth of our young people and as well set-up a regional chapter in the region to enable decentralisation of the function of the chamber at the regional level.

Research and assessment has indicated an increase demand for the Chamber service to the communities and buy into the idea of establishing regional chapters to attend to the needs of these entrepreneurs.

 Its critical to know that this cohort of our society are being marginalized and left unprepared to contribute to the national development, thus has increased the unemployment rate (38%) and the dependency ratio 1:3 as a burden to both state and non-state actors.

To get the most out of the investment, exhibitions are the perfect platform for meeting key people in the industry - giving the opportunity to market business face-to-face, talk to as many people as possible, network and take time to learn about their business.

Exhibitions are an enormously important part of the marketing activities of most types of business, ranging from the largest multinationals to small family businesses.

All evidence of the research confirms that opportunities to get face-to-face with customers and potential future clients remain an incredibly valuable tool for developing new business.

Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important.

There is a significant value in meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust.

 The combination of exhibitions and virtual marketing are essential components to any company’s communications strategy and ideally go hand in hand.

 

Author: Lamin Darboe