of Unique FM Radio has announced that it is changing its brand name to TAXI FM
with effect from January 1st 2019. “Management would like to thank its
partners, esteemed listening audience both in urban and the Upper River Region
for keeping the radio brand growing and to the regulator, PURA,” a Thursday
TAXI FM is a new concept targeting a wide listening audience, and particularly all commercial vehicles.
The CEO and proprietor Lamin Manga said, “We have enjoyed a great following from the listening audience and partners over the past 10 years.”
He said the conventional listening culture is evolving, as technology and everything that has to do with broadcast is changing rapidly. “This new project is a viable attempt of bringing our core strength (communication) on a social entrepreneurship platform that will hopefully give meaningful opportunities to our target audience,” he said.
Mr. Manga said it is an evolving brand and they hope the value chain and prospects will play a pivotal role in this industry that he consider an unexploited gap. “Imagine a day without taxis, so they certainly play a vital role in the socio-economic development of any economy.”
According to him, there are thousands of taxis in the country which carry thousands of potential listeners daily, saying taxis are without a doubt one of the strongest vehicles for radio broadcasting today, and in the foreseeable future.
Unique FM Radio in its ten years became the first Gambian radio to relay signals online. It was also the first privately owned radio to expand outside urban Gambia, which is also the first commercial Radio in Basse.