International Trade Fair Gambia will commence tomorrow in grand style to provide opportunity for entrepreneurs and businesses to showcase their products and services, as well as lift a platform for sellers and buyers to interact and see exhibition of creations and innovations of ingenious entrepreneurs, and a lot more.
Trade Fair Gambia (TFG) is this year being driven on the theme: ‘Supporting Sustainable Enterprises: The Gambia at 50’ at the Independence Stadium from 7 through 22 March.
As various goods and services are showcased by local and international exhibitors, the essence of such an event is illuminated for the benefit of the private and public sectors, as well as for the general public. It brings new creations and innovations from outside to our doorsteps and takes ours out to the world.
It is, therefore, all-important for the nation to support it to boost our economy, since at the end of day its benefits translate to an improved economy for the nation and better livelihood for us.
Trade fairs and exhibitions are a sophisticated platform for conducting business on a national and international scale.This is because they provide business exposure to the small and medium enterprise; promote home products;provide a platform for joint-ventures; develop links between Gambian and international businesses; promote the development of the SMEs; draw public attention to the role of the private sector; and a lot of other essential factors.
Trade fairs also provide an excellent opportunity to assess opinions from clients and determine market potential.
Through trade fairs researches are conducted and competition provoked among entrepreneurs and economic players.
Joint ventures and project partnerships are initiated through fairs and exhibitions like TFG.
Fairs and exhibitions also serve as a reliable media for exchange of information as they become globally recognised as a medium for doing business.
All these and more are benefits the nation is expected to derive from Trade Fair Gambia, which enhances the growth and development of our economy.
So let’s support it and keep it aloft.
“Commerce, trade and exchange make other people more valuable alive than dead, and mean that people try to anticipate what the other guy needs and wants.”
Steven Pinker
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