National Centre for Arts and Culture, as part of its legal core mandate of
promotion and protection of arts and culture, has called on all radio and
television stations or similar media services across The Gambia to broadcast
70% of Gambian music in their stations.
This call from the National Center for Arts and Culture is in accordance with Section 57 of the National Centre for Arts and Culture (NCAC) Act, 2003 Cap 49:01, Volume 7, Laws of The Gambia. The above cited law provides that ‘television and radio stations or similar media services shall promote Gambian arts and culture, through their programming, accordingly, shall apportion not less than seventy per cent of (70%) of the total time to programmes towards advancement and promotion of Gambian music.’
Reacting to this, the acting director general of National Center for Arts and Culture, Hassoum Ceesay, disclosed that the seventy per cent airtime on radio and television or similar media services has been in the Act for the past 16 years.
In making it known and clear to operators of radio, television or online platforms, he said, the NCAC has written to all concerned stakeholders, which among them included PURA to remind them of the Act and especially to let them know about the urgency of the implementation.
He outlined advantages of the seventy per cent of (70%) of the total time mandate which include the advancement of promotion of Gambian music, and “with the implementation of the Act, investors will have confidence to invest in music production, recording studio, management of music. With this, he added, they will be expecting ample exposure of their music in the market to enable them get back their investments.”
Secondly, it is high time that Gambians should start to consume Gambians music and this cannot happen if the media does not lead the way, he said. He added that the center has been working on for sometimes “because Gambians have to be collecting royalties from the use of their music in hotels, bars, transports, TV, radio stations and other similar media.”