Promoting year-round tourism

Wednesday, April 17, 2019

Every year approximately 1.2 billion people travel abroad, according to the United Nations World Tourism Organization. Many countries have turned tourism into a pillar of economic growth. For instance, China, whose export-oriented economy has been hit by weak global demand, is pushing tourism as an engine of growth, pouring resources to develop infrastructure and train workers for the travel and tourism industry. In The Gambia, the sector is regarded as the second source of income for locals aside agriculture.

Tourism is backbone in financial hubs many countries in world because they earn tons of dollars every year. The other factor is to show your culture and living style to other peoples of worlds and promote their good things. London is best city in the world that attracts many travelers every year and one of the leading city in world most visited by travelers.

It is possibly the greatest movement of people pursuit leisure on the planet today, as well as one of the highest-grossing industries. The World Tourism Organization reported that in 2009 alone, 880 million international tourist arrivals were registered, and the United States reported over $90 billion in international tourist receipts. Based on the size, global presence, and continuous growth of the tourism industry, the importance of tourism research cannot be overstated. Such research is required to understand how to harness the benefits while avoiding the disadvantages associated with tourism.

Certainly, Tourism is considered to be one of the major earners in the development of any country. However, in order to boost the number of tourists it is essential to carry out aggressive promotion and marketing. The tourism entrepreneurs expect better income in the near future. The involvement of the private sector also in this industry is crucial for tourism to thrive. We need to build the necessary infrastructure which could accommodate more tourists and in the event promote the country as a holiday parasite for visitors.

Tourism is a big business worldwide; it accounts for 30 per cent of global trade revenues in services. Such services include transportation, accommodation, hospitality, and entertainment. Tourism is responsible, too, for six per cent of global trade in products, including food and souvenirs. Clearly, the sector is a significant part of global economic activity, and it would be to Gambia’s great advantage to become optimally involved.

The Gambia has been a leading tourist destination in the sub-region with good policies and practices but over the years the country has lacked behind in many ways due to lack of commitment and political will. Here it would be wise on our part to focus on quality tourism if we intend to be a popular destination for tourists seeking quality.

In the long run this would ensure that quality tourism will foster prosperity to the nation. Quality should not be forfeited for quantity.

This trend needs to be addressed, and we want to be known as a nation providing quality tourism so as not to disappoint the visitors.

A Guest Editorial