of The Gambia Youth Chamber of Commerce (GYCC) says they are preparing to
conduct a Lumo (local market) assessment of existing potential markets for
young people in the various regions to reactivate market linkages.
With support from the European Union funded Youth Empowerment Project (YEP), members said at a press briefing that the main objective of the activity is to assess markets and reactivate linkages from the existing local markets in the regions to improve youth empowerment opportunities to create wealth.
They said it is also targeted to increase networking, income and business exposure of young entrepreneurs in markets and build their capacity on product development, branding and marketing.
Assistant Program Officer Satang Dumbuya said they are fighting to create space for young people in organising regional exhibitions, trainings, mentorship programs and soft skills for them. “GYCC is the voice of young entrepreneurs in The Gambia and we mobilize young African entrepreneurs to improve their lives and give them a voice,” she said.
Chief executive officer Baboucarr Kebbeh said they decided to conduct the activity to increase young peoples’ participation in Lumos. “The assessment would be done by a seven-man team working in the Lower River, North Bank, Upper and Central River Regions. We will target two major markets in each of these regions.”
He said it is crucial to know that these cohort of the society are being marginalized and left unprepared to contribute to national development and thus has increased the unemployment rate (38%). “Therefore, the need to assess these markets to find out the real issues through community engagements and discussions on the opinions of the people, especially those actively participated in the local market” he said.