By Njie Baldeh
Gambia and Ghana Tourism Board stakeholders have signed a Memorandum of Understating (MoU), targeting to implement initiatives that would address sustainable tourism development through enhancement of products and innovative marketing strategies.
Signed at the Senegambia Beach Hotel in Kololi, the agreement also aims to strengthen sub-regional cooperation between private sector, NGOs and communities in the areas of tourism development in the two countries.
Sheikh Tijan Nyang, former chairman of The Gambia Hotel Association described the event as historic towards the attainment of the millennium and sustainable development goals which, he said are key in their development agenda. “It is important that we collaborate in whatever we do because we have lot of historical connections.”
Chairman of The Gambia Hotel Association Bunama Njie said signing of the MoU is a landmark development that marks another milestone in The Gambia and Ghana tourism sector development. “This historic ceremony today will provide the needed impetus for the advancement of tourism in our two countries.”
He said the aligning of the MoU between the two countries’ tourism stakeholders will undoubtedly add significant value to Gambian tourism sector. “This could not have come at a more opportune moment than now, when new approaches towards attaining our year-round tourism goals are being unleashed to bring vibrancy and transformational development in the tourism sector.”
Bella Ahu, team leader of the Ghana tourism stakeholders said the two great countries have what it takes to make the hospitality industry positively and qualitatively contribute to growth and development.
Fatou Beyai, director of product development at The Gambia Tourism Board said they welcome the memorandum as a significant step towards tourism sector development of both countries.