second edition of the Face of Beauty Gambia pageant has been slated for 3rd of
March 2018 at the Kairaba Beach Hotel.
The annual beauty pageant, according to Ida Bidwell Mansaray, the founder and chief executive officer of Biddy’s promotion is aimed at empowering young girls to celebrate their unique talents, potentials and beauty. “It is about time for Gambia’s fashion industry boost and give young women the opportunity to uplift themselves with a high sense of confidence in the world of fashion and modeling,” she said.
She intimated that her team is focused on celebrating the whole woman, mind, body and spirit and uplifting young women through the annual pageant to showcase and celebrate their talents, beauty and intellect.
“The Face of Beauty Gambia is here to redefine what it means to be a courageous, compassionate and confident young woman in the Gambia,” she stated.
Ida is a well-known public figure in The Gambia and a renowned mogul in the fashion industry and an ardent advocate of women empowerment. Winner of this year’s event will be handed a plot of land by Gam housing located at Sanyang Village worth over D200, 000.
She disclosed that they have over 17 potential sponsors this year, calling that a tremendous achievement for her and the team.
On the selection criteria, Mrs. Bidwell said they don’t do individual selection but advertise on social media to allow interested participants to apply. “I have to also emphasise that there is no winner or loser in this pageant. To me, they are all winners. The moment you take part in the competition you are a winner,” she added.
She said it was not easy but they have lot of surprises in store that day even though getting sponsors from the start was difficult.