was launched by Wedad Sojka, managing director of Wedad’s boutique while the
ribbon cutting was done by Madam Rose Sarr. The newest rap sensation, Big Faa,
entertained the crowd with the hit song “Anything” plus the new single,
“DefarrKo” (Wolof for ‘fix it’).
Elegance Media Group on Saturday, 3rd February, officially launched the magazine after six years of its journey. The magazine is a pro-Africa international lifestyle publication that features businesses and profiles role models who are purely Africans.
“From our exclusive interviews with some of the most influential statesmen in Nigeria and Ghana to the one with the Senegalese First Lady, we celebrate success stories of the people of these three amazing countries,” the Group’s CEO, Lady Chilel Sarr said in her speech.
Her profile was read and the magazine reviewed by Ibrahim Rahim Cham. He explained that magazine’s vision was to be a truly African, and available in Mali, Ghana, Senegal, Nigeria and also to reach the diaspora in the U.K. and Scandinavia, U.S. and Canada.
Just on Friday night, Gambia Fashion Awards gave Chile Sarr and Elegance Magazine an “Eminence Achievement Award” in fashion– a category that was non-contested.
“For the past years, we have been concentrating on marketing and expanding to other parts of Africa. We also began doing some charity works. We run a Travel Agency and a Money Transfer outlet as well,” Lady Sarr said.
“And it has been six years of hard work before setting up an office. In terms of challenges, we still nurture issues with adverts and sustaining the cost of print and shipment from the U.K. (where the magazine is printed),” she explained.
The event was graced by friends of Elegance Media Group, dignitaries and family members of the CEO. Effry Mbye accultured the ceremony with Halam music and songs, with a touch of social history.