Ecofest tsunami hits Gambia

Friday, March 29, 2019

History is about to unfold as some of the top acts in the Sub-regions are due in Banjul in what is expected to be a mega thrilling gig slated for April 5th at the Independence Stadium in Bakau.

Presented by Kabaka Multimedia Entertainment, in collaboration with Global Ace, the star-studded line-up include the likes of -Timaya, Stonebwoy, Kuami, Takana Zion, J. Slught, Facic, ST, Jizzle, Dip Dounda Gis, KME, Arkma and Innocent. It will also witness superb performances by cultural and a number of opening acts.

The event, which is a step towards making the much-talked about sub-regional integration a reality through music, is highly anticipated by music fans in the country.

At a recent press conference, Olimatta Tall, an international publicist and one of the brains behind the event, said that the fest is representing a plethora of musical and artistic talents in Africa. “Nine (9) countries representing the best in entertainment will be represented. This includes, The Gambia, Sierra Leone, Liberia, Senegal, Guinea Conakry, Nigerian, Mali, Guinea Bissau and Ghana. The goal is to bring unity and diversity b creating a universal musical entertainment language amongst West Africans and African at large. So on the night all these performing acts will share one-mic, one-stage and one-venue.”

She said the concert will cement itself a place in the country’s entertainment calendar, positing that Ecofest will be the centre of excellence sharing of cultural and music ideas from the sub regional countries represented.

Abubakarr Touray, Chief Executive Officer of Kabaka Multimedia Entertainment, acknowledged that every country has its own genre of music, which they admired, stating that The Gambia has a pool of finest talents that can make headway in the music scene.

He disclosed that his multimedia outfit is one of the biggest in Sierra Leone, affirming that the performing acts expected to storm the Gambia during the fest are just exception.

The entertainment industry, he went on, is a multi-million dollar industry and that The Gambia could make millions through its booming entertainment scene. “Our neighbors Nigeria generated over 4 billion in 2018 alone and Ghana even made more. This are revenues The Gambia could also benefit from, it is just a matter of setting the scene.”

Abby Sarr, managing director of Global Ace, spoke highly of youth involvement in development initiatives. She said entertainment industry is a viable enterprise. “It will elevate the country’s Gross Domestic Product and also encourage youth tourism. This is a wide open door and despite being a new door, let’s all open it together.”

The initiative, he added, would further serve as a stepping stone in the sub-region’s music industry by helping to develop the local music industry and give international recognition to local talents. “The Gambia is one of the most attractive tourist destinations in the world. But until entertainment is given its rightful purpose and place in national policies of the country, its economic value will be eroded. Therefore, promoting the entertainment industry becomes more important for the socio-economic development of the country.”

Also speaking, J.C. Loum, a one-time Gambian international footballer and one of the organizers of Ecofest, informed that Gambian artists have being far too long left in the dark, adding that it is high to help them realised their potential, thereby elevating the country’s entertainment scene.

He said the forthcoming gig will create a market for local talents to reach world music scene.

Author: Sheriff Janko