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‘Destination marketing key in tourism development’

Oct 15, 2015, 9:54 AM | Article By: Njie Baldeh

Bakary Jammeh, chairman of the Gambia Tourism Board (GTBoard), has said that marketing a destination is key in tourism development.

The GTBoard chairman was speaking on Tuesday at a daylong tourism stakeholders’ forum held at Banjul International Airport.It was organised by the GTBoard in collaboration with the Ministry of Tourism and Culture.

The meeting was convened for stakeholders in the tourism sector to discuss the way forward in Destination Gambia.

“I would remind us that it is not only the Gambia Tourism Board that should market The Gambia as a destination abroad, but it is the responsibility for all to manage this important Destination Gambia,” Mr Jammeh said.

GTBoard chairman thanked The Gambia government for its commitment and support to the tourism sector.

He further said the Gambia Civil Aviation Authority (GCAA) is a key partner for the promotion of tourism in the country “that is why all along they [GCAA] have been improving the facilities at the airport”.

“We would not leave any stone unturned in improving the services at the airport,” Mr Jammeh said, adding that the airport complex is a very dynamic institution since it is the door to the country, particularly for the tourism industry.

He noted that the Gambia government had invested a lot of time and resources in the promotion of tourism all geared towards making The Gambia all-year-round tourism destination.