Comfort quality service launches new drink 'Yandi'
Tuesday, April 20, 2010
Comfort Quality Service, one of the leading manufacturing industries in the country over the weekend added a new brand to its products by launching another drink flavour.
Branded as a world class soft drink, the new drink, called Yondi is expected to reach markets in the sub-region, namely Senegal, Guinea Bissau and Conakry in the next few weeks.
Addressing journalists at a news briefing held at the company's head office, Mr. Paul Mendy, the Marketing Manager of Comfort Quality Service, producers of comport natural drinking water, Neon sign, billboard, metal and aluminum fabrication, special glasses, outdoor painting, among others, said Yandi is produced by Comfort Quality Service in accordance with international standards and specifications.
"Yandi is contained in handy plastic bottles, specially designed for consumers to carry less weight and drink more. The volume of Yandi is 330ml more than most of the other drinks in the market," Mendy said, adding that they would always work for the satisfaction of their customers.
At comfort, he added, "we produce quality products and services at affordable cost to our esteemed customers like comfort water and Yandi is of premium quality and is affordable," he said, adding that the price of the pack of 12 is D95 and a bottle is pegged at D10.
For her part, Rohey Saine, the Human Resources Manager said the new product is a blessing to The Gambia, noting that it has enabled them to create more room for employment, and thereby reducing the problems of unemployment among Gambian youths.
According to her, this is the first time in the history of The Gambia that a company has come up with such initiative.
"This will also contribute immensely towards the reduction of high import rate of soft drinks and cost in our nation," she added.
Musa Jatta and Musu Ceesay, Financial Controller and Marketing Officer, respectively all expressed similar sentiment, saying that the idea is to make soft drinks affordable to all Gambians, irrespective of status.
Author: Sainey M.K. Marenah