broadcasters have launched a new association call Broadcasters Association of
the Gambia (BAG) at The Association of Non-Governmental Organizations in the
Gambia (TANGO) conference hall in Kanifing.
The Association targets to promote and protect the interest of all private and independent broadcasters and to advocate for the streamlining, orderly and dynamic development of the broadcasting sector.
Speaking at the launching ceremony, the Association’s president Ndey Sireng Bakurin said they are a non-profit association that is governed by a volunteer executive council that was elected by their members. “The association was founded in 2017 as an initiative of stakeholders to promote dialogue, foster cooperation and fuel advancement in the broadcasting industry” she added” she said.
Mrs. Bakurin said they also want to maintain independence of the broadcasting sector from all vested interests. “BAG also aims at engaging the government and other regulatory bodies in dialogue to promote the interest of the Association and to encourage the continual upgrading of the performance of the broadcasting sector,” she explained.
According to her, BAG is the front line service point for all its members and source of information for aspiring members, saying it is vital that they have the support of all broadcasters to be effective on every issue.
Madi Jobarteh, Program manager of TANGO said majority of Gambians obtain information through the broadcast media either through radio or television since most of them cannot read and write and do not have access to other forms of media.
He said media has the fattest range in broadcasting that he said shows the importance and critical range of broadcasting to the society.
Deputising for the Information minister, Abdoulie Gassama reminded members that as an association, they have to be steadfast in their thinking and to come up with ideas that will make their broadcast houses credible in the eyes of their audience.
He said broadcasters change the lives of ordinary people and that is what is expected of them, saying broadcasting is the oldest medium of communication and it has improved to an extent that people will sit in their houses and broadcast. “In journalism, it takes the journalist to be informed and if they don’t have the right information, then you are not fit enough to inform your audience,” he said.