ASSET, YEP returns from Dakar study tour

Monday, February 12, 2018

Members of Association of Small Scale Enterprises in Tourism-ASSET and Youth Empowerment Project-YEP- a European founded project recently returned from Senegal’s capital, Dakar where they conducted a four-day study tour to create synergy on for the promotion of locally produced food and products.

Momodou Secka, general manager of ASSET said the delegation that went to Dakar includes 22 youth entrepreneurs who were given the opportunity to explore networking opportunities and good practices.

He said the trip targeted experience sharing and learning from the neighboring country’s market system to create a bigger market that will target local scale tourism and local experts’ community in the country. “Gambia needs a market where people can exhibit their products and have good marketing, quality packaging, labeling and innovation. We went to Dakar to research and lean because their market is wider than ours,” he said.

ASSET is a key stakeholder in Gambia’s tourism sector. They are now focusing on youth empowerment and to make them economically stable through support projects. ASSET is a member based association with members from various sectors within the tourism industry. “Small businesses owners ranging from fruit sellers, ecologies, taxi drivers and local enterprise owners are also members of the association. We help businesses with basic skills like pricing and marketing.”

Mr. Secka then appealed to the government to help the country’s young entrepreneurs, saying some of the local goods they are producing are being imported by other businesses and are cheaper than their products which are affecting them.  

Author: Pa Modou Cham